Ways to Make Your Resto’s Website Appealing to Spanish Customers
Are you aware that there are about 37 million in the United States that know how to speak the Spanish language? What this implies is that those who have websites such as a restaurant website need to think about how their website will appear to these customers. You can capitalize on this population if you take steps in order to achieve that goal. You wouldn’t want to lose this market to other restaurants, won’t you?
One way that you can tap into this market is to make sure that the website that you have is something that they can understand. What this means is that those who speak Spanish will not be intimidated by your website because they can understand it. Read on to find a few ways by which you can do that.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot achieve a full translated website then you can choose to have the essential parts translated. The important parts would be the menu so that they can understand what they can order from your restaurant and the contact details of the restaurant itself.
But if you can find a way the best practice would still have to be a website that can be fully translated to Spanish. What you can do is to structure your website in a way that when the Spanish customer clicks on their flag the page becomes Spanish then.
Aside from the content you also need to identify the Spanish language as a language used for SEO purposes. This is done with the use of hreglang tags. You also need to think about how the website is built. If you cannot have a fully translatable website then what you can have instead is a sister website that has Spanish content. You can look for examples of these online.
Secondly, you need to be careful about using euphemisms and idions. There are some euphemisms and idioms that do not translate well in Spanish.
The third thing is making sure you have bilingual links in your website. Although it is much better to have a fully translated website, you can choose to have the top-level links presented in both English and Spanish. This will allow the Spanish customers to be able to navigate easily in your website.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. Clicking on this link would direct them to the website of different hoteles. You can form partnerships with hoteles for this. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. There are many hoteles who tie up with other websites in this manner.